To grow or not to grow? That is the question.

Posted by Carolyn Dufton on 23 March 2012
Franchise growth and expansion emerged as one of the biggest areas of concern, according to the surveys we received back from Franchisors earlier in 2009. The question is, do Franchisors really have a choice as to whether or not they should grow their franchise network? Let us consider; How will a potential Franchisee view your network if you have not sold any new franchises in the last year? This could be seen as being a more high risk venture for them. It could sugg...
Posted in: Franchisee Franchisor Franchising  

Annual Disclosure Document update

Posted by Carolyn Dufton on 1 December 2011
Annual Disclosure Document update
If you have not already updated your 2011 Disclosure Document and your  financial year end was 30 June you are in breach of the Franchising code of Australia. Under section 6 of the Code, franchisors must update their whole Disclosure Document within 4 months of the end of the financial year, which for most franchise systems is 31 October 2011. Key points to remember are: Any franchisee entering into an agreement after 31 October 2011, whether it be as a result of the gran...
Posted in: Franchisee Franchisor Franchising  

Franchisor ignorance allowed internet bad press for the franchise

Posted by Carolyn Dufton on 26 August 2011
Enlightened companies acknowledge that social media is a powerful medium for conveying a message to a large number of people in a very short space of time. Social media can be used in a positive manner to convey marketing messages, or it can be used to publicly express dissatisfaction with a company or service. Recently I had a very unsatisfactory customer service experience with a local franchised business. The manager wasn't on the premises so I asked the young assistant to a...
Posted in: Franchisor Franchising  

Business Insider Video Interview

Posted by Carolyn Dufton on 24 August 2011
Recently Carolyn was interviewed for Business Insider on the topic of Franchising. This coincides with the launch of The F World franchising book. To watch the video use the link below. In this short video, Business Insider interviews Carolyn Dufton about her franchising career, how she got started as a Franchisor and where she is today as a franchising consultant. © franchisingplus All rights reserved. No part ...
Posted in: Franchising  

The F World on ABC radio

Posted by Carolyn Dufton on 26 July 2011
Listen in on this ABC radio interview with Scott Levi, on the Day Shift. Scott Levi and Carolyn discuss the ups and downs of franchising in this candid interview. As discussed in the interview, for anyone interested in the world of franchising, The F World is a book that could save you a lot of money and heartache. Listen to Carolyn speaking with Scott Levi on 92.5 ABC Central Coast. Visit ABC radio website Learn more about The F World Book © franchisingplus All ri...
Posted in: Franchising  

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