How do you calculate the correct franchise fee?

Posted by Carolyn Dufton on 6 September 2010
How do you calculate the correct franchise fee?
I spoke to a client recently who contacted me because of having challenges growing his franchise network. The first question I always ask is, how much is your franchise fee? A correctly structured franchise fee is paramount to the acquisition of new franchisees and the growth of the network. Many Franchisors I speak to have literally plucked the franchise fee out of nowhere! Now this method may or may not have worked for you. If it's worked so far then that's great....
Posted in: Franchisor Franchising  

How to have an effective Franchise Advisory Council?

Posted by Carolyn Dufton on 28 July 2010
How to have an effective Franchise Advisory Council?
What is a Franchise Advisory Council? These organisations operate under many titles and you may choose to call yours a; Business development group Filter group Advisory committee Network council and really anything else that appeals to you!  I would suggest that you don't get too hung up on the name and that you keep it simple. So the name aside, why and how would you form a franchise council within your franchise ne...
Posted in: Franchisee Franchisor Franchising  

Franchising your business

Posted by Carolyn Dufton on 8 July 2010
Franchising your business
Sharing a business through Franchising Has anyone ever asked you if they can "buy into" your business? A business has been approached by a third party who has expressed interest in buying into their business.
This prompts the business owner to consider if and how they could include the interested party in their business. Could they offer them a partnership? Could they sell them a licence? Could they become an agent? Or should they consider fran...
Posted in: Franchisee Franchisor Franchising  

Franchisor / Franchisee Relationships

Posted by Carolyn Dufton on 2 June 2010
How to keep your Franchisees Happy Oh to wave a magic wand and have instantly satisfied franchisees. Is this a reasonable objective, and is it really possible to have perfectly satisfied franchisees? Human nature would suggest not. However it is essential that a Franchisor's prime objective should be to nurture an environment of franchisee satisfaction.  Satisfied Franchisees sell franchises. So how does none approach this? Let's consider; Income ...
Posted in: Franchisee Franchisor Franchising  

What is a Master Franchise?

Posted by Carolyn Dufton on 19 May 2010
What is a Master Franchise?
A Master Franchisee can also be known as a sub franchisor or Master franchisor. Whichever term you choose to adopt, be consistent with the usage in your organisation to avoid confusion. Master Franchising allows people or corporations to purchase the rights to sub-franchise within a certain territory. This allows the Master franchisee the opportunity to grow a viable business in a fairly short timeframe. The Master franchisee should enter into this role with both sales and manageme...
Posted in: Franchisee Franchisor Franchising  

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