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Does your Recruitment material have "The WOW factor"?

Posted by Carolyn Dufton on 7 September 2010
Does your Recruitment material have "The WOW factor"?

In today's ultra competitive franchise market, it pays to have The Wow factor in your recruitment material.

I remember speaking to a franchising prospect a few years ago and he told me that he had turned down 3 cleaning franchises purely on the low standard of their information pack.

Gone are the days when you can send out a photocopied, drab information document. This information pack is often the first impression that a franchise prospect has of your company.

This document then travels to the prospect's franchise adviser, lawyer and accountant, who in turn would probably comment on the low standard of presentation.

A low standard of information material suggests a "can't be bothered" approach to the franchising process.

So, be honest and take a long hard look at what you're currently sending out to your potential franchisees.

  • Firstly, do you know who your target franchisee is? If not find out.
  • Does your marketing material speak to your target franchisee?
  • If it doesn't. change it until it does.
  • Are there spelling mistakes or rambling sentences that make no sense?
  • When did you last have an objective professional critique your marketing material? This is essential.

Don't just think leaflets and brochures with franchise marketing material.

Think video DVD's and powerpoints with powerful music that stirs the emotions and creates an instant emotional attachment to your business.

There are many specialist companies that can help you with the production of these recruitment tools and it will pay to have an expert's help. Professionalism is paramount with any type of recruitment material.

The cost may be less than you think, and let's face it, the sale of only one franchise will well and truly cover the cost of producing a "wow factor" product.

So don't sit and wonder why you're not converting franchisee enquiries to prospects, pick up the phone and speak to an expert now.

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All rights reserved. No part of this publication may be reproduced or transmitted by any means, electronic, photocopying or otherwise without prior permission of the author as permitted under the copyright act.

Carolyn DuftonAuthor: Carolyn Dufton
About: Carolyn Dufton Dip. Bus (Franchising) heads the team as the owner and manager of franchisingplus. Carolyn has a wealth of small business experience, and many years of hands on franchising experience.
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Tags: Franchisor Franchising

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