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Franchisee Feedback

Posted by Carolyn Dufton on 9 September 2008
Franchisee Feedback

I've posted a blog asking for Franchisor Feedback on the biggest daily challenges they face in Franchising.

Being a consultant to both Franchisors and Franchisees I certainly see both sides of the coin.

I have become passionate about making sure that only people really suited to franchising, proceed with the process. I have seen so many unhappy franchisees who are in, to put it bluntly, rotten franchise systems, where the only thing the Franchisor cares about is lining their own pocket.

Franchising should be so much more, and this is why I preach "best Franchising practices". Best Franchising practices result in a win win situation for both Franchisor and Franchisee.  This is what franchising should be about.

So, for all you unhappy franchisees out there, here's the chance to air your grievances. As I said in The Franchisor piece, let's not just have a negative whingeing session, but some mature feedback about your challenges would be great.

It will also be most helpful for Franchisors to read the problems you face, and to see whether they can identify with what you're saying. Maybe the situation will prompt them to ask themselves a few questions about their network?

Sometimes, a Franchisee thinks that they're the only ones out there feeling the way they do. I get this all the time with clients. What many franchisees and franchisors fail to recognise is that there a recognised pattern of development within franchising, and what most franchisees feel is almost predictable at certain stages of their business. I have found that it can help a franchisee, knowing that what they're feeling is very normal, and give them strategies to cope and move forward.

So, all you franchisees out there, let's have some feedback. Constructive and positive feedback is most welcome, together with those that are having challenges and need advice.

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Carolyn DuftonAuthor: Carolyn Dufton
About: Carolyn Dufton Dip. Bus (Franchising) heads the team as the owner and manager of franchisingplus. Carolyn has a wealth of small business experience, and many years of hands on franchising experience.
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