Posted in Franchisor

Franchising Disputes

Posted by Carolyn Dufton on 1 March 2011
Franchising Disputes
A Blame Game The chances are that you're reading this article with a preconception about Franchising. The very word Franchising can inflict pain upon failed ex-franchisees who are still harbouring grudges against a Franchisor. and for some Franchisors, blaming franchisees for the network's failure is standard conduct. Whilst for some entrepreneurs, franchising conjures up a cash cow concept. Franchising is the goose that will lay golden eggs. The truth is, that for fran...
Posted in: Franchisee Franchisor Franchising  

How to motivate Franchisees

Posted by Carolyn Dufton on 17 February 2011
How to motivate Franchisees
I was recently invited to write a chapter in a book regarding how to keep motivated in business. It was interesting to reflect and consider this. I came to the conclusion that motivating myself when I was a Franchisor was a very different matter to self- motivation as a franchise consultant. In franchising it is a more complex matter of not just motivating yourself The Franchisor, but also motivating the franchisees. Technically, Franchisees should be self motivated business ow...
Posted in: Franchisor Franchising  

Franchising Internationally

Posted by Carolyn Dufton on 14 October 2010
Franchising Internationally
Expanding a franchised business overseas is a natural progression for many entrepreneurial franchisors. For others, it is a concept that is considered too high risk to consider. So let's explore the concept of expanding overseas. Firstly, before even considering overseas, a Franchisor needs to be confident that the franchise business model is working efficiently, effectively and profitably. A business that is not performing well in its own country is highly unlikely to perform ...
Posted in: Franchisor Franchising  

Does your Recruitment material have "The WOW factor"?

Posted by Carolyn Dufton on 7 September 2010
Does your Recruitment material have "The WOW factor"?
In today's ultra competitive franchise market, it pays to have The Wow factor in your recruitment material. I remember speaking to a franchising prospect a few years ago and he told me that he had turned down 3 cleaning franchises purely on the low standard of their information pack. Gone are the days when you can send out a photocopied, drab information document. This information pack is often the first impression that a franchise prospect has of your company. This documen...
Posted in: Franchisor Franchising  

How do you calculate the correct franchise fee?

Posted by Carolyn Dufton on 6 September 2010
How do you calculate the correct franchise fee?
I spoke to a client recently who contacted me because of having challenges growing his franchise network. The first question I always ask is, how much is your franchise fee? A correctly structured franchise fee is paramount to the acquisition of new franchisees and the growth of the network. Many Franchisors I speak to have literally plucked the franchise fee out of nowhere! Now this method may or may not have worked for you. If it's worked so far then that's great....
Posted in: Franchisor Franchising  

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