Carolyn Dufton is available for media commentary, interviews, presentations and articles. Here you will find all relevant media information;

Contact Details

Main Media Contact : Carolyn Dufton

Phone: 02 4367 2526




In 1988 Carolyn Dufton started the business Hire for Babe from a home based office.

She built the business from conception to a franchise network of 25 units within 8 years and then sold it successfully and very profitably to one of her franchisees in 1998. This business is now a multi million national franchise.

Carolyn's franchising background has instilled in her a passion for helping others succeed in business. She has a dynamic approach to business and enjoys working with clients to achieve results. Her past and present clients are all raving fans of franchisingplus the franchise advice consultancy she founded in 2006.

Dufton's book The F World now on its second edition, contains a mine of franchising information and will appeal to anyone wanting to understand more about the world of franchising.

Carolyn has a wealth of general small business experience and knowledge having been in business in Australia for 27 years. Her dedication to all things franchising have led to client pet names such as The Franchising Queen, The Franchising Guru and the franchisee crusader.

She has declared herself an advocate for women in franchising and is dedicated to helping women find and develop their niche in successful franchising.

Carolyn is an expert at inspiring business owners to be their very best and in assisting franchising businesses to flourish in franchising.


Carolyn Dufton's fascinating story of arriving in Australia with only  a suitcase, toddler and hubby will inspire and delight.
Having founded a business from scratch less than a year after arriving in Sydney 26 years ago and seen it grow to a multi million dollar business, Carolyn has years of business experience to share.

Her entertaining and humorous delivery will captivate.

Working with hundreds of businesses looking to grow their business, Dufton has many lessons learnt to impart to her audience.

Presentations can be adapted to suit business owners, franchisees and franchisors or corporate executives.

Presentation testimonials


Carolyn is available for commentary and presentations on the following topics:

  • Franchising in Australia
  • Franchising your business
  • Best Practice Franchising
  • Small Business
  • Women in Business
  • Gearing up for business growth
  • Being the best in business
  • What franchising can teach you in your small business..

Interviews and Podcasts

herBusiness podcast Suzi Dafnis

In this episode of the herBusiness podcast, we speak to Carolyn Dufton, author of The F World Franchising: The Best, The Worst and The Scary, about why franchising is about great businesses, not great ideas.

To listen click here

ABC Interview The F World Book The Best, The Worst and The Scary

Listen in on this ABC radio interview with Scott Levi, on the Day Shift. Scott Levi and Carolyn discuss the ups and downs of franchising in this candid interview. As discussed in the interview, for anyone interested in the world of franchising, The F World is a book that could save you a lot of money and heartache. Visit ABC radio website



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